I 've heard a lot of negatives on blogging by people who, honestly, aren't very involved in interactive online communications. I think they are really missing out.
Blogging is one method of gaining an online presence if you set up your own web log, but also is a way to connect with anyone else in the world on any subject to get an answer - whether you have your own or not. It is a way to reach out to get referrals and advice - very much like on LinkedIn. It can be one-way discussion - and also the beginning of very dynamic communications.
Before I had my own blog, I used technical and other interest group blogs to find solutions. For example, we needed a better answer to how we managed our online commerce - we were getting many online distribution outlets, none of which followed the same branding for our materials, and all of which were independently and separately managed by our product and web teams to be sure each of their commerce pages had the latest information to display.
By searching the blogs for an answer, I was referred to John Keunen in Amsterdam, owner of TIE Commerce, who analyzed my situation (through email and Skype calls) and showed me his business could solve our problems, then connected me with a senior sales person in the U.S., Mark Rideneau, who was geographically closer to my company.
As I said before, Debbie Weil is a great reference for getting started in and maintaining effective business blogging. And, frankly, so are most of the major business resources and journals out there - take for example the recent article in BusinessWeek...Blogging Will Change Your Business
So, tell me again, why aren't you blogging?
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"Finding the upside" is about finding the positive -- reaching out in our communities to grow ourselves, our businesses, our ability to make a positive difference in a strategic way.
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- Jackie E Barnett
- I am a mother, grandmother, business and marketing consultant and teacher of graduate business and marketing courses. I work nights in the ER admitting patients. I love working in the yard, walking the dogs, watching movies, traveling, and serving others, as much as I love working on business and marketing projects on or off of the computer. I have a picture that says, “Life is a series of new beginnings.” I have another that says, “The chief cause of failure and unhappiness is trading what we want most for what we want at the moment.” The intersection of these is my life – a series of new adventures, and at the same time focusing on what matters most. I have worked in politics, business development and marketing, for federal and state agencies, public and private businesses, and non-profit organizations. My work and personal life have taken me across the U.S., as well as all over Central America, Canada, Europe, Turkey, India, Japan and the Asia-Pacific region. In addition to my dogs and kids, I also have more than 20 exchange students who have lived with me and my children over the years.
1 comment:
Couldn't agree more - it seems that there's a significant backlash going on at the moment, but often from people who don't actually know a huge amount about it. But hey, that's to be expected I think.
The thing I keep encouraging web design teams to do is to have a blog of their own, then at least people can get first hand experience of blogging and what it's like. They're then in a much better position to advise the business about what blogging is all about.
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