Incredible! Businesses want the same thing as any other customer out there! In Business Blogging, David Bullock describes how, in the SOBCon08–Business School For Bloggers conference with the major influential bloggers of the world, he discovered that, "Businesses want community. Businesses want relationships. Businesses want to instill trust so that people can and will transact with them.
The word businesses seems like an oxymoron here - businesses want trust and profit??!!!
Mr. Bullock goes on to reiterate all the marketing principles that the B2C marketer has been using - only it applies to the B2B marketer as well! "Segmentation is key" - what do you know! Marketers need to know and characterize and target business groups just like individual customer groups!
Here are the ideas he pulled from going to the conference...
Business Blogging Idea#1: People love to buy but don't like to be sold to. This is an age-old concept.
Business Blogging Idea#2: Make your intentions known.
Business Blogging Idea#3: Build the community, the relationships, and trust first.
It seems that businesses -- American businesses -- are finally learning that relationships matter -- with their partners and business customers.
Showing posts with label blogging. Show all posts
Showing posts with label blogging. Show all posts
Friday, May 16, 2008
Friday, August 10, 2007
Why Blog?
I 've heard a lot of negatives on blogging by people who, honestly, aren't very involved in interactive online communications. I think they are really missing out.
Blogging is one method of gaining an online presence if you set up your own web log, but also is a way to connect with anyone else in the world on any subject to get an answer - whether you have your own or not. It is a way to reach out to get referrals and advice - very much like on LinkedIn. It can be one-way discussion - and also the beginning of very dynamic communications.
Before I had my own blog, I used technical and other interest group blogs to find solutions. For example, we needed a better answer to how we managed our online commerce - we were getting many online distribution outlets, none of which followed the same branding for our materials, and all of which were independently and separately managed by our product and web teams to be sure each of their commerce pages had the latest information to display.
By searching the blogs for an answer, I was referred to John Keunen in Amsterdam, owner of TIE Commerce, who analyzed my situation (through email and Skype calls) and showed me his business could solve our problems, then connected me with a senior sales person in the U.S., Mark Rideneau, who was geographically closer to my company.
As I said before, Debbie Weil is a great reference for getting started in and maintaining effective business blogging. And, frankly, so are most of the major business resources and journals out there - take for example the recent article in BusinessWeek...Blogging Will Change Your Business
So, tell me again, why aren't you blogging?
Blogging is one method of gaining an online presence if you set up your own web log, but also is a way to connect with anyone else in the world on any subject to get an answer - whether you have your own or not. It is a way to reach out to get referrals and advice - very much like on LinkedIn. It can be one-way discussion - and also the beginning of very dynamic communications.
Before I had my own blog, I used technical and other interest group blogs to find solutions. For example, we needed a better answer to how we managed our online commerce - we were getting many online distribution outlets, none of which followed the same branding for our materials, and all of which were independently and separately managed by our product and web teams to be sure each of their commerce pages had the latest information to display.
By searching the blogs for an answer, I was referred to John Keunen in Amsterdam, owner of TIE Commerce, who analyzed my situation (through email and Skype calls) and showed me his business could solve our problems, then connected me with a senior sales person in the U.S., Mark Rideneau, who was geographically closer to my company.
As I said before, Debbie Weil is a great reference for getting started in and maintaining effective business blogging. And, frankly, so are most of the major business resources and journals out there - take for example the recent article in BusinessWeek...Blogging Will Change Your Business
So, tell me again, why aren't you blogging?
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